GUCCI MEMOIRE D'UNE ODEUR 100ml

$189.00

In stock

GUCCI MEMOIRE D’UNE ODEUR

Smell is our most powerful sense memory. A waft of fragrance can transport us to the past or in the case of GUCCI MEMOIRE D’UNE ODEUR, create a marker for new memories.

GUCCI presents the first ‘Mineral Aromatic’ Eau de Parfum, created by master perfumer, Alberto Morillas.

“A scent can gift a moment again, so an experience from the past can be relived in the now,” says Alessandro Michele, GUCCI’s Creative Director since 2015.

“I had to think quite carefully about why Alessandro chose Chamomile. When I started to work with the scent of chamomile itself, then I understood,” Morillas said. “No one had done it before. Chamomile is known all over the world. Everyone has smelt it at some point, but as a dream, a memory of childhood, something timeless, and never in a fragrance. This flower is much underestimated and is a plant with an exceptional olfactive signature.”

Unassigned to a gender or a time, MEMOIRE D’UNE ODEUR is a ‘universal’ fragrance.

Grooved, like a column from the ancient world, the bottle was carefully designed to be neither too masculine nor too feminine; MEMOIRE D’UNE ODEUR can be worn by everyone.

Top Notes: Roman Camomile & Bitter Almond

Heart Notes: Indian Coral Jasmine & Musk

Base Notes: Sandalwood, Cedar & Vanilla

Also Check: GUCCI BLOOM DELUXE EDITION 100ml

GUCCI MEMOIRE D’UNE ODEUR – Create a memory.

Campaign editorial: Gucci’s new perfume ad, fronted by Harry Styles, is subverting an outdated genre | Grazia (graziadaily.co.uk)

ALL PERFUMES ARE FAR FROM EQUAL

We offer NZ’s best prices for a discerning market. Enjoy prices that are a cut above bargain basement and well below department stores. Our fragrances are the genuine article, but it is the integrity or quality of the perfume that matters. There are many reasons why perfumes spoil, often well before they are purchased by the consumer. Heat is the biggest culprit (that we term baked, like wine).

FROM WHOLESALER TO RETAILER

Many perfume discounters use sea freight for a month or so without climate control in a metal container ( New York to Auckland) plus however long they sit on the dock. At Designer Direct we only use Air Freight. Costly but your nose will love you.

CLIMATE CONTROL

The cheaper the fragrance, the less of a bargain you’re getting, and the more likely it was stored with a lack of climate-controlled warehousing. Both our NZ stores where we ship orders from have climate control.