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JOY by JEAN PATOU 75ml
The very special Joy By Jean Patou 75Ml eau de parfum was launched in 1930 and created by perfumer Henri Alméras.
Originally marketed as “The costliest perfume in the world” or in France, “Le parfum le plus cher…”
This timeless classic opens with fruit & gives way to a rich, floral heart. The dry down is woody & anmalistic.
Recommended for evening wear.
Top Notes: Aldehydes, Peach, Leafy green notes & Calyx
Heart Notes: Rose, Jasmine, Ylang-Ylang, Tuberose, Lily of the valley, Orchid & Orris
Base Notes: Sandalwood, Musk & Civet
Jean Patou founded his eponymous house in 1914. The First World War brought the house to an unexpected halt. When he returned from the front, he relaunch the brand. His first creations were inspired by his travels in the Balkans and the East. The young couturier wanted to free women from the restrictive clothing imposed on them up until then. He marketed dresses without corsets, shortened skirts, launched a sports line designed to be worn in town and a monogram with his initials. He stood out from his competitors, Jeanne Lanvin and Gabrielle Chanel, his great rival, by being all the more visionary. For example, he made tennis champion, Suzanne Lenglen, his muse, designing long dresses with low necklines on the back when the boyish style was in vogue. His eye paid off: between 1919 and 1924, the house’s revenue increased thirtyfold. Celebrities of the time, such as Louise Brooks, Josephine Baker and Mistinguett, were all seen wearing his dresses.
Also Check: JOY by JEAN PATOU 75ml + 100ml Body Cream