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Y by YVES SAINT LAURENT 100ml
The new, masculine fragrance from YVES SAINT LAURENT. Designed for Generation Y is called, Y.
It’s also representative of Monsieur Saint Laurent’s first initial.
This Eau de Toilette sits at the apogee of freshness & strength & was created by perfumer, Dominique Ropion. Launched in 2017, with the tag-line “Everything starts with a Why.”
Yves Saint Laurent launches a new men’s fragrance for Generation Y (those who were born in the 1980s and 1990s). The fragrance is named Y and is capturing the spirit of youth with the goal of offering a millennial generation something different.
Y, the new masculine fragrance by Yves Saint Laurent. Inspired by the iconic Yves Saint Laurent white t-shirt and black jacket, this Eau De Toilette represents a balance between freshness and strength. Like a crisp white t-shirt, notes of bergamot, sage and ginger offer a sharp juicy freshness to challenge convention and exceed all expectations. At its base, soft notes of balsam fir, cedarwood and marine ambergris embody the subtle power of a tailored black jacket that is refined, chic and surprisingly powerful. An authentic and bold creation; masculinity re-defined. Everything starts with a Why. #THATSY
Top notes: white aldehydes, bergamot, ginger
Heart: sage, geranium absolute, violet leaf
Base: ambergris, incense, fir balsam, cedar, musk
Hip-hop musician Loyle Carner, sculptor David Alexander Flin and artificial intelligence researcher Alexandre Robicquet were selected as the faces of the advertising campaign.
Top Notes: Bergamot, White Aldehydes, Ginger, Mint & Lemon
Heart Notes: Sage, Geranium Absolute & Violet Leaf
Base Notes: Incense, Cedar, Musk, Fir Balsam & Ambergris
The innovative campaign features New York city based Sculptor, David Alexander Flinn, British Rapper, Loyle Carner and French Research Scholar, Alexandre Robicquet, who’d completed three masters in Artificial Intelligence at Stanford University, by the age of 26.
The trio represent intelligence, creativity, youth & diversity.
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