The first men’s fragrance from fashion house, JUICY COUTURE. Released in 2008 as a celebration of “the irresistibly charming bad guys, who live fast, crazy & for the moment.”
Described as a ‘passion-inducing mix’, it opens with peppered mandarin, bergamot, cardamom, cumin & blue cypress. Its heart is comprised of sandalwood, cedar, vetiver root & black leather accords, on a base of ebony, black moss, agarwood & amber musk.
“Live hard, live fast, live loud, live now.”