In stock


100ml Eau de Parfum with Limited Edition DELUXE ATOMIZER

GUCCI BLOOM DELUXE EDITION 100ml is a captivating floral fragrance that captures the rich scent of a thriving garden filled with flowers in bloom. There are three main floral components: natural tuberose harvested from India, jasmine bud extract that imparts a fresh green and petal scent, and Rangoon Creeper a flower from South India which has a slightly powdery floral scent that is captured as the flower blooms from white and gradually darkens to pink, then red.

Created by perfumer Alberto Morillas, under the direction of GUCCI’s Creative Director, Alessandro Michele. Created to unfold, like its name, GUCCI FLORA is designed to transport you to an imaginary garden, filled with diverse plants & flowers.

Top Notes: Natural Tuberose & Jasmine bud extract

Heart Note: Rangoon Creeper – the first time this extraordinary plant has been used in a fragrance. Discovered in South India, it changes from white to pink & finally red, when it’s in full bloom & introduces a slightly powdery, feminine floral note.

Fragrance Notes: Enchanting and inspiring, the Gucci Bloom Eau de Parfum echoes the beauty of the woman who wears it. Gucci Bloom Eau de Parfum evokes a type of Eden, opening with sweet scented petals of rangoon creeper, a plant that changes colour when it blooms. Notes of jasmine bud give the perfume its rich, white floral character, intertwining with natural tuberose, for creamy and courageous signature.

Base Notes: Animalistic Musk & Green Notes

Family: Floral

Type: EDP, Eau De Parfum Spray

Launched: 2017

Also Check: GUCCI BAMBOO 75ml

Gucci Bloom: The Campaign Film

The campaign features friends of Alessandro: actress Dakota Johnson, actress & model Hari Nef and artist Petra Collins.


We offer NZ’s best prices for a discerning market. Enjoy prices that are a cut above bargain basement and well below department stores. Our fragrances are the genuine article, but it is the integrity or quality of the perfume that matters. There are many reasons why perfumes spoil, often well before they are purchased by the consumer. Heat is the biggest culprit (that we term baked, like wine).


Many perfume discounters use sea freight for a month or so without climate control in a metal container ( New York to Auckland) plus however long they sit on the dock. At Designer Direct we only use Air Freight. Costly but your nose will love you.


The cheaper the fragrance, the less of a bargain you’re getting, and the more likely it was stored with a lack of climate-controlled warehousing. Both our NZ stores where we ship orders from have climate control.